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Meet Merlin

Merlin — a Code Boutique that crafts magical digital experiences for challenger brands

Merlin is a Code Boutique from Amsterdam, settled in the Lowlands in 2018 to prove what’s possible. Motion-first by nature, we craft immersive web experiences through obsessive attention to detail, full focus on user experience, seamless collaboration, and best-in-class technical expertise. \ \ Every project is pushed beyond the expected. Not by hype or excess, but through care, precision, and smart engineering that raises the bar for what “good” means in digital. \ \ Merlin works with brands and creative teams who see digital craft as identity and long-term advantage. Design is translated into motion, complexity into clarity. From accessibility to real-time 3D, we build expressive, reliable experiences that earn their place in the world. \ \ We don’t chase hype. We don’t overbuild for novelty. We prove what’s possible through care, courage, and relentless craft. \ \ Imagine. Code. Magic.
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not your average wizard

Expertise

We build high-performance websites that merge design, motion, and code. Pixel-perfect execution, best-in-class performance, and accessibility as standard. From one-pagers to e-commerce storefronts, delivered on modern hosting.

See how we built Erthos®

We deliver interactive campaigns that captivate and convert. Microsites, in-app 3D, configurators, and WebAR built with motion-first craft, strong performance, and rock-solid reliability.

What we did for Dior

We guide architecture and delivery for speed, resilience, and compliance. WCAG 2.2 AA, ADA, GDPR, performance, security, and engineering standards that scale with your website.

How we helped SKKY Partners

We create real-time 3D product demos, configurators, and immersive shopping. Optimized rendering and image sequences keep experiences fast, accessible, and conversion-ready.

Crafting Inter Milan x Nike

We de-risk ambitious ideas with a working prototype in a week. Surface edge cases early, align stakeholders quickly, and move to build with confidence.

Explore prototyping

We embed directly with your team for fast, clear execution. Work with the makers on WebGL, WebAR, motion, and advanced web development, without annoying layers.

Crafting Eurovision with DEPT®

our work

Case studies

Project
Details
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2018-2025

Past & Present Clients

Merlin is always hard at work, collaborating with incredible people to bring visions to life.

Nike
Dior
Eurovision
Vodafone
DEPT
Bol
SKKY Partners by Kim Kardashian and Jay Sammons
Het Scheepvaart Museum Amsterdam
GoSpooky
Heineken
Sprite
Converse All Star
Read more about Merlin

Merlin

  • crafts
  • talks
  • thinks
  • helps
  • designs
  • delivers
  • laughs
  • animates
  • maximizes potential
  • communicates
  • crafts
  • enchants
  • launches
  • parties
  • gets it done

Highlights

The snippets

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Snippets of
past projects
Every project at Merlin is approached with multi-disciplinary expertise across the spectrum to achieve digital products that resonate and offer a seamless user experience to as many people as possible.

This means that whether we’re working with brands, design studios, creative agencies, or internal teams, we bring our signature blend of digital specialisms to every collaboration.

Merlin, an independent Code Boutique, proving what’s possible by offering top-tier digital craft. We are a Purpose-driven boutique, driven by ethics, impact, and inclusion. We are working towards B-Corp status and are part of Fossiel No Deal.
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