About | Merlin

We are Merlin

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Description

Chapter I

Why

We believe great experiences create lasting brand connection. When it’s the right place and right time, your brand needs to seize the moment and create a positive memory.

Chapter II

Who

Merlin represents a bunch of jolly folks with an enthusiasm for innovative digital craft. Through curiosity and care, we push beyond the expected. We left the big agency bureaucracy because the best ideas never reached the top.

Chapter III

How

Here, you spin up ideas with the people doing the work. We do good and keep getting better, working to prove what's possible. We're honest, open, and kind, and care about being great to work with.

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We amplify concepts and shape those into digital experiences through design, motion and code.

ethos

We think like owners before we craft like makers.

Own

We treat your challenge like our own, bringing expertise and perspective to make every idea stronger.

We think like owners, which means we start with your brand, your audience and the moment this work has to bring. We share our point of view while there is still room to act on it. By the time we begin, the ambition is something we both stand behind.

Shape

We shape ideas into a clear experience strategy, built around your audience and your objectives.

We define what the experience has to do: inspire people, enable them to act, or explain something clearly, often a combination of the three. From there we set the story, the structure and the moments people will remember.

Craft

We craft every detail to create an experience that feels effortless and leaves a lasting impression.

We judge how things feel early and keep refining. Timing, pacing and feel get the same attention as the hero moment.

This is where attention becomes connection, and where people stay to remember your brand.

• awards & recognitions

It's so shiny

Merlin cares deeply about detail, from micro-interactions to performance, accessibility, and longevity. Some of these projects picked up accolades along the way, like a Webby, Lovie Awards and recognition from Cannes Lions, Awwwards, and The FWA. We say thank you for noticing.

Talk to Merlin

• join Merlin

We are not a cult.

We take the work seriously, but not ourselves. We believe great collaboration thrives on trust, openness, and enjoyment of the process. Merlin always looks for others to hang and laugh with, so check out the vacancies for a chance to hear Merlin’s jokes.

Join us