In collaboration with GoSpooky, Merlin Studio developed an exceptional WebAR experience for Dior’s end-of-year "Garden of Dreams" campaign. Central to the project was the magical Dior gift box, which opens to reveal a captivating particle storm. From this storm emerges a beautifully rendered maze, echoing the campaign's key visuals. Users are invited to navigate through three custom mini-games, each with unique interactions, physics simulations, and bespoke audio, creating a highly engaging digital journey.
A core technical achievement was Merlin’s Crystal Ball, our proprietary performance optimization tool. It intelligently assesses the processing power of each user's device, dynamically adjusting graphics intensity and particle effects in real-time. This ensured a seamless, lag-free experience even on older devices, including impressive compatibility with models as old as the iPhone 8+ from 2017.
The Case
Dior’s – Garden of Dream; giving a brand an immersive WebAR extension
Key Objectives
WebAR Implementation & Brand translation
Leveraging WebAR technologies there is no need for app downloads, delivering immediate access and interaction within standard mobile browsers.Stability and Speed
With a Headless CMS, we allowed our client to deploy to 14+ countries within minutes. Using Google Cloud to automatically upscale servers and route people to the fastest host. The experience maintained speed, stability, and security under heavy user traffic.Dynamic Performance Scaling
Developed Merlin's Crystal Ball, optimizing graphical fidelity and performance dynamically to suit all device types, from older smartphones to the latest models.Immersive Interactive Gameplay
Crafted three distinct mini-games with advanced physics-based interactions and custom-composed music to enrich user immersion and engagement.
Optimized Performance Without Compromise
Creating the Dior WebAR experience was a challenge we genuinely enjoyed. We combined visually rich design with some smart technical solutions to make sure it ran smoothly on all sorts of devices. It wasn't just about making something that looked good; we wanted people to really have fun exploring it. Seeing users genuinely delighted and engaged was incredibly rewarding, and it brought Dior's storytelling to life in a fresh, interactive way.
Results & Ongoing Partnership
The Garden of Dreams WebAR campaign gave the whole end of year campaign an extra dimension. It resonated with people and sparked conversations in WebAR communities, which was magical to see. Our partnership with GoSpooky and Dior keeps growing, and we’re excited to keep proving what's possible together.
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