Expertise
Crafting campaigns into engaging web experiences
Attention is misallocated, not scarce
The person who skips your 30-second ad will play a game for three hours, or sit with a well-crafted music sampler for ten minutes. The willingness is there. What is rare is an experience worth the time.
Most campaign budgets buy attention by the second. Paid impressions, a few seconds each, bought again and again. The click lands on a page that was built to inform, and the attention you paid for evaporates.
Brand engagement is the opposite bet. Instead of buying more seconds, you craft a destination people want to stay in. The media is already paying for the click. The experience decides what the click returns.
We challenge the idea
Every engagement starts with the problem, not the brief. We get to the core of what the campaign needs to do, for whom, and what to add or cut to get there. Crafting for premium brands across many industries gives us a fresh perspective and the confidence to push.
Sometimes the concept comes out sharper. Sometimes we pitch something different. Either way it leaves this stage worthy of minutes of attention, and grounded in what is proven to hold it.
We structure the path to the result
A strong idea still needs a route to the result. We shape the whole experience around the outcome you are after and the people you want to move, from the very first decision.
We show that result is reachable before the craft begins: research depth, audience validation, and benchmarks from years of launches, set out with the measurement plan attached. You invest in a result, with the evidence behind it.
We craft the experience
Then we make the thing, finished to the highest standard and crafted to hold attention. We turn identity into experience, one that takes off, flows, and lands with the people who matter.
The technical depth of an engineer and the eye of a design studio, in one team. Interactive, culturally sharp, engineered at the cutting edge.
For Inter Milan x Nike we built an interactive, animated one-page experience that followed brand guidelines to the detail. For Dior's Garden of Dreams we extended the brand into immersive WebAR. For Coca-Cola and Sprite we crafted Recycled Records, a user-generated content campaign people made something with.
Engagement you can measure
Brand engagement only counts when you can prove it. We measure engaged time per visitor, the active seconds people spend with the brand, and report it in plain language.
The numbers hold up. Our brand experiences perform 315% above average engagement. Histor reached around 15% newsletter signup against a category average near 2%. Heineken reached around 10% completed uploads on a high-friction flow. Visitors stayed around six minutes inside the 113 experience.
Your media budget stays, the return on it multiplies.
Strategy, design and motion, alongside development
Brand engagement is more than the build. We orchestrate our team of different expertise to make an experience land.
Strategy -- challenging the concept, sharpening the proposition, and structuring the route to your result.
Experience and interaction design -- turning identity into experience, designed around the people who matter.
Motion -- the timing, flow and feel that make an experience hold attention rather than sit still.
Creative Development -- High-end cutting edge development. Built to hold up against infinite load, failsafes, security, accessibility and smoothness.
One team owns the work from first idea to live result, so nothing is lost in handover.
Award-winning craft
The work is recognised. Merlin holds 25+ accolades, including a Webby for The Pendragon Cycle, and our experiences are celebrated for craft and engagement alike.
See the latest recognition and releases on our updates.
A quick TLDR; for the scanners:
