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Coca Cola & Sprite
Turn recycling into rhythm with our digital beat machine, crafting unique sounds from bottle recycling processes. View Project

Recycled Records

The Case

The “Recycled Records” campaign marks Coca-Cola's switch from green to clear plastic bottles.

The “Recycled Records” campaign marks Coca-Cola's switch from green to clear plastic bottles for Sprite, Fresca and Seagram as part of their overall sustainability strategy. Various sounds recorded during the bottle recycling process are the starting point for an innovative musical experiment resulting in a digital beat machine to make your own records.
More often than not, green plastic is recycled into single-use items; in switching Sprite, Fresca and Seagram’s, bottles from green to clear plastic The Coca-Cola Company is helping to create a closed loop “bottle-to-bottle” economy in which products can be recycled more than once in the creation of “new” bottles. In simple terms, any Sprite bottle can now become a bottle for Fanta, DASANI, etc. In this way, the benefits of clear plastic are similar to the now ubiquitous musical production technique of sound sampling in which old songs, sounds, and ambient noise are repeatedly flipped into new music.

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Beat Machine
Beat Machine

the sonic experience

A step-by-step tutorial takes you through all the features of the beat machine. Once you know the drill get mixing, chopping and looping with the samples available.
The plastic like particles give you a equalizer of feedback on the beat you are creating. All of this works as smooth on mobile too.
"This virtual beat machine made it possible for thousands of people to make a cool beat. The export functionality allowed for socials to take over and make the campaign a success"
Mees Rutten, Founder @ Merlin Studio
MadLib drinking a Sprite