After six years, Creative Cruise is back. On June 18, 2026, creative leaders from across the industry will gather on the Amsterdam canals for an evening of conversation and connection on the water.

The event originally launched in 2015, organized by Bart Kokke (Tender Canvas) and Superhero Cheesecake, and grew into a recurring highlight for the creative sector in Amsterdam through 2019. This year, Merlin Studio, Tender Canvas, Make Em Say, and Soda Films are joining forces to bring it back.

The idea took shape in the Jordaan, where Tender Canvas and Merlin recently set up their studios. With the support and encouragement of Rian, former Managing Director of SHCC and advisor to Merlin, the four partners decided the time was right to revive it.

"We believe creativity is being undervalued. There's too little boldness and craft being sold, and the industry is feeling the pressure. An event like Creative Cruise creates a space where agency founders, creative directors, and makers can step away from the daily grind and have the conversations that matter." – Mees Rutten, Founder of Merlin.

The format stays true to the original: no stage, no formal program. Just an invite-only evening on the water with room for real exchange. Attendees from previous editions are invited to bring the next generation of creative talent, creating a natural mix of experience and fresh perspective.

Invitations go out personally. Keep an eye on our socials for a first look.